After Zomato, Swiggy Hikes Platform Fee To Rs 15 In Select Markets Ahead Of Festive Demand
10 Articles
10 Articles
India’s food delivery platforms Swiggy and Zomato raise platform fees
India's online food delivery services, Swiggy and Zomato, have implemented an increase in their platform fees for the upcoming festive season.The post India’s food delivery platforms Swiggy and Zomato raise platform fees appeared first on Verdict Food Service.
How Much Is Too Much? Time Swiggy, Zomato Relooked Platform Fee Strategy
There’s nothing new in platform fees so far as the Indian food delivery story goes. Some 18 months and an over seven-fold surge later, what’s new is it’s time to look inside the blueprint more critically to comprehend if the monetisation gameplan would play out even in the long run or not. Food delivery giants have tried out various diversification strategies over the years. Some bets paid off, while some failed. The quick commerce ventures – S…
Swiggy and Zomato Raise Platform Fees to Up to Rs. 15 Amidst Rise in Festival-Related Demand
Swiggy and Zomato have hiked their platform fees in anticipation of the festive rush. Swiggy now charges Rs. 15 on orders, whereas Zomato's platform fees has been hiked by Rs. 2 to Rs. 12. This price hike is said to be in anticipation of the surge in food delivery orders ahead of the festive season. Zomato is also reportedly testing a new VIP Mode which offers priority services to customers, at an extra charge.
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