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After years of flying high, celebrity tequila braces for impact

Summary by KIFI
By Jordan Valinsky, CNN New York (CNN) — It’s tough out there to be a tequila maker — not even Kendall Jenner is immune from the industry’s challenges. 818 Tequila, the four-year-old brand owned by Jenner, has slowed down hiring and dialed back spending on some of its marketing efforts, a troubling sign for the industry that has experienced seemingly stratospheric growth and garnered celebrity attention for the past several years. “We’ve observe…

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After years of flying high, tequila braces for impact

Matthew and Camila McConaughey’s tequila, Pantalones, is anything but subtle. After all, the husband and wife cofounders stand proudly pantsless in many of their ads as a cheeky away to promote the nearly two-year-old brand.

·Atlanta, United States
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  • 75% of the sources are Center
75% Center
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CNN broke the news in Atlanta, United States on Sunday, May 18, 2025.
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