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After Sunny Deol says he’d 'never do pan masala ads’, his old ad resurfaces amid FDA notices to SRK, Ajay Devgn

Commissioner Tukaram Mundhe says more than 8,000 complaints were resolved in a month as the agency examines surrogate ads for banned pan masala.

  • On Monday, Maharashtra FDA Commissioner Tukaram Mundhe defended action against celebrities endorsing surrogate products, with actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff receiving notices for Vimal Elaichi advertisements suspected of promoting banned pan masala.
  • Food Safety and Standards Regulations prohibiting misleading claims came into force July 1, 2019, with a prohibitory order against pan masala and related tobacco items in place in Maharashtra since 2012.
  • Mundhe emphasized that "Everybody across the chain is responsible. It applies to all," applying regulations to everyone involved in creating, publishing or sponsoring advertisements and claims.
  • The agency's complaints portal resolved over 8,000 public grievances in one month, with Mundhe noting that 9,000 or more complaints have been received while almost 700 to 800 remain under process.
  • Beyond surrogate advertisements, the FDA is combating illegal tobacco trade through smuggling investigations and lodging FIRs, with Mundhe declaring "Nobody is going to be spared, whether rural or urban.
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Sunny Deol had said that he would never do a pan masala ad in his life. Meanwhile, a video of him promoting pan masala is going viral on the internet.

Shah Rukh Khan: Actor Shah Rukh Khan, along with Ajay Devgn and Tiger Shroff, have been sent a notice by the FDA for the advertisement of 'Vimal Elaichi'. Against this backdrop, Shah Rukh's old statement has once again come into the spotlight.

The Maharashtra Food Safety and Regulatory Authority (FDA) has issued notices to Bollywood stars Shah Rukh Khan, Ajay Devgn and Tiger Shroff for indirectly promoting the banned ‘pan masala’ product. The nine-page notice, issued in connection with the promotion under the brand name ‘Vimal Elaichi’, has revealed several key points. The manufacture, storage, distribution and sale of pan masala has been completely banned in the state of Maharashtra.…

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easterneye.biz broke the news on Monday, August 17, 2026.
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