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Lula, the President without a Cellphone, Turns to Selfies to Woo Voters

Summary by France24
However, facing a fierce battle for re-election, the 80-year-old on Wednesday recorded and shared his first selfie video on social media as part of a shake-up of his campaign to win over voters. Lula was caught offguard by his second-place finish behind right-wing senator Flavio Bolsonaro on Sunday, putting him on the backfoot heading into the October 25 runoff election. "People are always bugging me. Janja gets up every day saying, 'Come on, ta…

8 Articles

Center

Luiz Inácio Lula da Silva does not have a cell phone, he distrusts screens and mocks the "generation of the finger." But this Wednesday, at almost 81 years old and the re-election at risk, the president of Brazil recorded his first Selfi video of the campaign.

·Warsaw, Poland
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Lean Right

The federal congressman Nikolas Ferreira (PL-MG) ironed out on Wednesday the new digital communication strategy adopted by President Luiz Inácio Lula da Silva (PT). The petist tested a new format on social networks, with videos in which he speaks directly to the camera, in a sort of selfie. — Lula's digital strategy today was to record selfie video. Now he goes. And climb Janja. Now he can be sure, he will play by vote — said Nikolas. The statem…

·Rio de Janeiro, Brazil
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President Lula (PT) had to appeal to the mobile phone to try to reverse the negative scenario of the first round of elections. On social networks, he began to release videos in selfie format to criticize the opponent's position, Flávio Bolsonaro, on the end of the 6×1 scale. Lula also recorded messages addressed to 33 million voters...

·São Paulo, Brazil
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President Luiz Inácio Lula da Silva (PT), candidate for re-election, published on Wednesday (7) a selfie video in which he asks supporters to go out to the streets. The recording indicates a change in the digital communication of the petist campaign after the first round, in which Lula finished behind Flávio Bolsonaro (PL). Read more (10/07/2026)

·São Paulo, Brazil
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Earlier, the petist published a selfie video summoning supporters to campaign against Flávio Bolsonaro (PL) in the second round of the presidential contest

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Correio Braziliense broke the news in Brasília, Brazil on Wednesday, October 7, 2026.
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