US EditionAfter Dry January, alcohol producers suffer hangover
6 Articles
6 Articles
Daily Record
After Dry January, alcohol producers suffer hangover
Amanda Lybeck, 37, is giving up alcohol for all 12 months of 2026. A year ago, the Maple Valley, Washington, resident completed Dry January — the trend of going sober for one month — for the first time as a…
The Dry January brings health improvements. However, the initiative also shows how naturally alcohol is in society.
For a long time, alcohol-free has changed status. Every January, the Dry January now acts as a powerful accelerator of a market in full structure.
In networks it sounds fashionable, but Dry January already operates as a consumer thermometer: a full month without alcohol — or with deliberate pause — that millions use to “resect” habits after parties. The name is not casual: dry (dry) alludes to zero alcohol during January, and the idea was consolidated as an organized campaign in the UK since 2013, driven by Alcohol Change UK.Dry January ceased to be a personal promise to become a market ev…
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