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After Classifying the South American Cup: Cienciano Looks Beyond Cusco with Commercial Plan
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From Cusco to Peru: Cienciano adjusts its business and sets the title as a goalA victory can fill a stadium. Another can shoot sales of T-shirts. But in football, the effect of a good moment can also disappear as quickly as a defeat arrives. In Cienciano they expect sports joy to last longer, but, meanwhile, the challenge is clear: to take advantage of the exhibition that has returned to it the international competition to build a business that …
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