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After 42% year-over-year sales decline, is PRIME out of its prime? - Tubefilter

Summary by Tubefilter
In 2023, Bloomberg reported that Prime Hydration was set to do $1.2 billion in sales during its first year of operation. Logan Paul and KSI‘s beverage brand was flying high, but like with many energy drinks, that boost was followed by an epic crash. The latest Prime data is concerning, to say the least. Citing Circana Food, business journalist Darren Rovell reported on X that Prime sales are down 42% year-over-year. Some other outlets have recen…
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Tubefilter broke the news in on Tuesday, July 22, 2025.
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