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After 14 Years, Jumia Leaves Algeria to Refocus on Its Strategic Markets
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After 14 years of activity in Algeria, the Jumia e-commerce group announced the closure of its operations in the country. Algeria accounted for only 2% of the gross sales volume of the group in 2025, according to its financial report, which explains in part this decision. This exit is part of a strategy of refocusing on the most profitable African markets, while competition from Asian platforms is growing. Since 2022 the company has already unde…
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