Africa’s creative economy offers new investment opportunities

Africa’s creative economy offers new investment opportunities

Africa’s creative economy could be worth $200 billion by 2030 and offers “unprecedented opportunities for strategic investors,” according to new analysis from the Brookings Institution. The continent has seen major growth in its music, fashion, film and gaming industries in recent years: In 2024, Africa’s gaming industry revenue was projected to surpass $1 billion, with 66 active studios across 23 countries, wrote Landry Signé, senior fellow at …

Creative Work in Africa Is No Longer Informal. It Is Becoming Negotiated

The argument gaining ground in policy circles is not about culture alone. It is about labour, ownership, and who captures value when creativity meets digital distribution. Recent analysis from the Brookings Institution frames Africa’s creative economy as an economic sector entering a more formal phase, one where intellectual property begins to carry weight similar to … The post Africa’s Creative Boom Is Real. Whether It Becomes Industry Is Anoth…