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African sport is the new battleground for African corporate capital
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African sport is the new battleground for African corporate capital
African banks, betting firms, telecoms companies and consumer brands are moving beyond traditional sports sponsorship into deeper commercial partnerships tied to league financing, digital fan systems and long-term sports infrastructure. SPECIAL REPORT | BIRD AGENCY | African sport is evolving into a structured commercial industry as banks, betting firms, telecoms companies, and consumer brands deepen their role inside leagues, federations, and…
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