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Advertising Squeezes Itself Into Artificial Branches - so What Else Can You Trust?
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When Google founders Sergey Brin and Larry Page were still university researchers, they warned that advertising could undermine the credibility of search engines. In their landmark paper introducing Google, they also wrote about this concern. Carlos Díaz Ruiz, associate professor of marketing at the Hanken School of Economics, Broderick Turner, associate professor of marketing at Virginia Tech, Erick M. Mas, assistant professor at the University…
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