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Advertising Campaign: Consumer Centre Hamburg Wins in Court Against Lidl
12 Articles
12 Articles
500 products should become cheaper, Lidl promised the »greatest price reduction of all time«. Consumer protectors were irritated and sued. The discounter has now lost the process.
Lidl advertising to reduce prices was inadmissible, lack of transparency was criticised.
The Heilbronn District Court sees an error in a Lidl advertisement for the "greatest price reduction of all time". This information was not comprehensible to consumers from the judge's point of view.
The Heilbronn District Court sees an error in a Lidl advertisement for the "greatest price reduction of all time". This information was not comprehensible to consumers from the judge's point of view.
"500 products permanently cheaper" - this slogan of the discounter Lidl considered the consumer center Hamburg to be misleading. The district court Heilbronn decided now: that was it too. Lidl must not continue the advertising.
With a full-bodied price reduction promise, Lidl attracts a lot of attention last year. For consumers, however, the whole action remains rather opaque. The consumer protection center from Hamburg complains - and is thus successful.
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- 43% of the sources are Center, 43% of the sources lean Right
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