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Advertising and AI: How Does the Human Brain Really React? - Influencia
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Mental presence in everyday life is trump: in the age of generative AI, audio advertising becomes a strategic lever for brand building, demand and economic success.
Does the human brain react differently to an advertisement generated by IA? Clearly, no... A neurocognitive study conducted by the start-up HABS (Human Augmented Brain System) of the Université Paris-Saclay on behalf of the creative agency 100% IA generative Versus shows that indicating that content is generated by IA does not significantly alter the cognitive and emotional reactions observed. For several weeks, 80 participants [...]
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