Advertisers look for flexibility as uncertainty around tariffs swirls

The real tariff uncertainty starts now

We still have no hard evidence of just how these measures will directly affect corporate and household decision-making

Advertisers look for flexibility as they parse how Trump's new tariffs will affect their businesses

Big brands that have in some cases sat out for years the TV advertising frenzy around the biggest US sporting event — the Super Bowl — are returning Sunday and spending big amid record ad prices. It’s been a bumpy couple years marked by pandemic-era restraint and political polarization, but the American football championship offers an increasingly unequalled viewership too big to pass up.Olivier Douliery | AFP | Getty ImagesBrands and advertiser…

Advertisers look for flexibility as uncertainty around tariffs swirls

Advertisers are seeking flexible terms with media companies as uncertainty grows from President Donald Trump's looming tariffs.

According to CEO Sergio Ermotti, the tariffs imposed by US President Donald Trump on imports of goods into the US will indirectly affect UBS as well.

Ermotti Refers to «Day of Uncertainty»

According to CEO Sergio Ermotti, the tariffs introduced by US President Donald Trump on goods imported into the USA will also indirectly affect UBS.

AVIXA Report: Pro AV Growth Lifts as Uncertainty Poses Challenge

The uncertainty of tariffs, as well as a lack of clarity in the current business landscape, are major barriers.