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Advertisements promising patients a ‘dream body’ with minimal risk get little scrutiny
Families allege misleading ads and unsafe practices caused deaths and injuries; Elite Body Sculpture settled one case for $2 million, with more lawsuits ongoing.
- On Oct. 29, 2022, Lenia Watson-Burton died after an AirSculpt procedure at Elite Body Sculpture's San Diego office, prompting malpractice suits from her family and others alleging negligence.
- The company's ads touted AirSculpt as gentle with a 24-48 hour recovery, and multiple patients say Instagram and web personas persuaded them to book procedures at Elite Body Sculpture.
- Medical records show Watson-Burton suffered three small-bowel perforations and sepsis requiring emergency surgery, while patients including Caitlin Meehan reported severe injuries needing 911 calls and hospital stays.
- Following settlements and board changes, Elite Body Sculpture paid $2 million in the Watson-Burton case, Heidi Regenass agreed to pay $100,000 m, and Aaron Rollins resigned from AirSculpt Technologies' board on Nov. 4.
- No federal rule requires surgery companies to verify marketing claims, leaving promotions unchecked as federal and state regulators face spotty enforcement despite FDA Commissioner signaling stricter action.
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Advertisements promising patients a ‘dream body’ with minimal risk get little scrutiny
State and federal authorities have the power to prohibit false or misleading medical advertising.
·Annapolis, United States
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Total News Sources49
Leaning Left2Leaning Right2Center39Last UpdatedBias Distribution91% Center
Bias Distribution
- 91% of the sources are Center
91% Center
C 91%
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