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Amazon Prime Video in India to get ads starting in June

  • Amazon Prime Video announced it will start showing limited advertisements on movies and shows in India from June 17, 2025.
  • This update comes after Amazon previously launched ads on Prime Video in several major international markets, including North America and Europe, to boost revenue and support content development.
  • Prime members in India will see ads unless they buy an ad-free add-on costing 699 rupees per year, added on top of the existing membership priced at 1,499 rupees annually.
  • The company mentioned that the number of ads will be lower compared to TV channels and other streaming platforms, enabling them to sustain and increase their investment in high-quality content over time.
  • This update aligns Prime Video’s model in India with competitors like Disney+ Hotstar and Netflix, signaling a strategic shift in the increasingly competitive streaming market.
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NDTV Gadgets 360 broke the news in on Tuesday, May 13, 2025.
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