Ads have arrived in ChatGPT: What the future of AI search could mean for brands

Ads have arrived in ChatGPT: What the future of AI search could mean for brands

elk reports that OpenAI has begun testing ads in ChatGPT, reshaping brand visibility and marketing strategies as AI search evolves.

Ads Have Arrived In ChatGPT: What The Future of AI Search Could Mean For Brands

OpenAI confirmed it will start testing ads in ChatGPT across both the free and Go tiers in the U.S., with placements appearing at the bottom of relevant responses and clearly separated from organic answers. The stated goal is broader access, AKA funding powerful AI tools while preserving answer independence, user control, and trust. Unsurprisingly, the reaction […]