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#Adobe Launches Real-Time CDP Collaboration to Transform Digital Advertising in Privacy-Conscious Era,

Summary by csimarket.com
'Adobe Unveils Real-Time CDP Collaboration to Enhance Ad Performance Amid Privacy Changes' 'SAN JOSE, Calif.' '' In a significant development for the advertising industry, Adobe (Nasdaq: ADBE) has announced the general availability of its Real-Time Customer Data Platform (CDP) Collaboration in the United States. This innovative offering promises to help advertisers and publishers navigate the increasingly complex advertising landscape marked by …
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csimarket.comcsimarket.com

#Adobe Launches Real-Time CDP Collaboration to Transform Digital Advertising in Privacy-Conscious Era,

'Adobe Unveils Real-Time CDP Collaboration to Enhance Ad Performance Amid Privacy Changes' 'SAN JOSE, Calif.' '' In a significant development for the advertising industry, Adobe (Nasdaq: ADBE) has announced the general availability of its Real-Time Customer Data Platform (CDP) Collaboration in the United States. This innovative offering promises to help advertisers and publishers navigate the increasingly complex advertising landscape marked by …

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MarTech SeriesMarTech Series

Adobe Announces General Availability of Real-Time CDP Collaboration for Brands to Jointly Drive Ad Performance in a Privacy-First Landscape

Adobe Real-Time CDP Collaboration delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data Warner Bros. Discovery is the latest publisher to integrate with Real-Time CDP Collaboration, and advertisers and agencies including Alterra Mountain Company, GroupM Wavemaker, Major League Baseball and The Coca-Cola Company piloted the solution to d…

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MarTech Series broke the news in on Thursday, February 20, 2025.
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