Adobe: traffic from AI sources to US retail sites in February rose 1,200% from July 2024; 39% of US consumers used generative AI for shopping, 53% plan to do so

AI searches account for growing share of retail website visits, Adobe study finds

AI-powered visits to retail websites increased 1,200 percent between July 2024 and February 2025, according to a new Adobe Analytics study. The article AI searches account for growing share of retail website visits, Adobe study finds appeared first on THE DECODER.

Adobe: traffic from AI sources to US retail sites in February rose 1,200% from July 2024; 39% of US consumers used generative AI for shopping, 53% plan to do so

Top news and commentary for technology's leaders, from all around the web.

Generative AI use surging among consumers for online shopping: Report

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

More consumers using genAI tools to research purchases: Adobe

Engaged consumers are using generative AI to research purchases, but do they convert?

AI-Powered Shopping Growing Dramatically, Adobe Reports

Traffic to U.S. ecommerce websites from generative AI sources was up 1,200 percent in February compared to six months ago, and artificial intelligence-driven traffic has been doubling every two months since September, Adobe reported today. The Adobe Analytics data released today amplifies what Adobe … Source

Adobe Faces Stock Drop as Investors Worry About AI Monetization

Adobe shares closed down 14% following the company’s quarterly earnings report as investors fretted over lingering growth concerns and the software maker’s artificial intelligence monetization strategy. The sell-off came despite better-than-expected results, which included adjusted earnings of $5.08 per share and $5.71 billion in revenue. That surpassed analysts’ estimates of $4.97 in earnings per share and $5.66 billion in revenue, according to…