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Adobe's AI Videos Get Audio: Is It Better Than Google's Veo 3?

JUL 17 – Adobe Firefly beta adds generative sound effects and video controls like keyframe cropping and style presets to enhance creators' precision and flexibility, integrating AI models from top partners.

  • On Thursday, Adobe released upgrades to Firefly video capabilities, including a new AI tool beta for adding sound effects to videos.
  • These updates follow Google's May launch of Veo 3, a similar AI video generator with integrated audio, creating competition in AI video tools.
  • Adobe Firefly now supports generating custom sound effects from text or voice prompts, enhanced video precision, keyframe cropping, and style presets for easier customization.
  • Adobe offers Firefly plans starting at $9.99 per month with access to 15 AI models, while Google’s Veo 3 requires higher-tier subscriptions costing up to $250 per month.
  • These enhancements give Adobe more control and creative flexibility in AI video and audio generation, helping it compete with Veo 3 amid growing AI content demands.
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Adobe: Creative, marketing and document management solutions… broke the news in on Thursday, July 17, 2025.
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