Aditya Birla Group at Crossroads: Cement Arm Faces CCI Heat, Paints Division Takes on Asian Paints

Pranav Gupta leads publishing industry shakeup with landmark CCI verdict

In a watershed moment for India's publishing ecosystem, Pranav Gupta, Managing Director of Prints Publications Pvt. Ltd., has emerged victorious in a critical case against cartelized practices that long plagued the industry. The Competition Commission of India (CCI) has ruled decisively in Gupta’s favour in Case No. 38/2021, ordering sweeping action against unethical market control and anti-competitive behaviour.

Aditya Birla Group at Crossroads: Cement Arm Faces CCI Heat, Paints Division Takes on Asian Paints

While Aditya Birla Group’s cement business is under regulatory scrutiny, its paints venture has taken an aggressive legal stance against a market leader. The conglomerate now finds itself on both sides of the Competition Commission of India (CCI)’s radar.On one side, UltraTech Cement—Aditya Birla’s flagship cement company and now the promoter of India Cements Ltd (ICL)—is facing an antitrust probe linked to alleged bid-rigging in tenders floated…