[Opinion] Meta Is Spending Millions to Convince People that Data Centers Are Cool and You Like Them

Meta is spending millions to convince people that data centers are cool and you like them

Over the last few months of 2025, Meta spent $6.4 million on an ad campaign running in cities across the country, from Sacramento to Washington, with a clear mission: win over viewers on the construction of new data centers. As the New York Times reports, the ad campaign is anchored by short, folksy video spotlights on Meta's data centers in Altoona, Iowa, and Los Lunas, New Mexico. The ads make the case that Meta's data centers create jobs, rev…

Meta’s $6.4 Million TV Blitz to Sell Data Centers to Skeptical States

In the closing months of 2025, Meta Platforms launched a targeted television campaign across eight U.S. state capitals and Washington, D.C., spending $6.4 million to recast its sprawling data centers as economic saviors rather than resource hogs. The ads, tracked by analytics firm AdImpact, spotlighted small-town success stories like Altoona, Iowa, where Meta’s facility has become a symbol of job growth amid the AI boom. The campaign kicked off …

AdImpact: Meta spent $6.4M in November and December 2025 to run TV ads in eight US state capitals and DC, aiming to change negative opinions about data centers