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Adidas wins with running and football, but basketball falls 20%: what's changing in the sports market

Summary by Revista Merca2.0
COURTESY: ADIDAS adidas started 2026 with strong financial results and double-digit growth driven by categories such as running, football, and training. However, not every segment is advancing at the same pace. The German company revealed that its basketball business declined by 20% during the first quarter, in sharp contrast to the robust growth recorded in other strategic areas. READ ALSO. The 2026 World Cup is already boosting adidas: footbal…
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Revista Merca2.0 broke the news on Friday, June 19, 2026.
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