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Adidas plugs its website and app into Amazon’s ‘Buy with Prime’ program

Summary by The Verge

Adidas’s site and app will soon get “Buy with Prime” Amazon fulfillment, allowing Prime members to receive free shipping and streamlined returns when ordering directly from the three-stripe brand. Beginning in the spring, paying US-based Amazon Prime subscribers will see Prime-eligible items for sale on adidas.com and through the Adidas app. By logging into their Amazon account during checkout, those items will be fulfilled by Amazon. In additio…

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The Verge

Adidas plugs its website and app into Amazon’s ‘Buy with Prime’ program

3 days ago·United States

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Omni Talk

Amazon Prime's Game-Changing Move With Adidas

The Evolution of Digital Retail Partnerships In a strategic move that signals the continued evolution of e-commerce partnerships, Adidas has announced a groundbreaking collaboration with Amazon’s Buy with Prime program. This partnership, set to launch in spring 2025, represents a significant shift in how traditional athletic retailers approach digital commerce and customer convenience. As someone who has covered retail technology and e-commerce …

2 days ago

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