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Adidas discounts Samba, Gazelle, and other lifestyle sneakers: footwear sales slow down while sportswear surges.
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Adidas discounts Samba, Gazelle, and other lifestyle sneakers: footwear sales slow down while sportswear surges.
PHOTO: COURTESY OF ADIDAS Adidas acknowledged that the Lifestyle footwear market, particularly the segment targeting men, is under pressure. The German brand is facing a more challenging market for its Samba, Gazelle, Handball Spezial and Superstar models, especially in Europe, where heavy promotional activity and retailer discounts have slowed the growth of a category that had been one of its main drivers in recent years. During the second quar…
·Mexico City, Mexico
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