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adidas celebrates China’s young football talent for Lunar New Year
For Lunar New Year, adidas turned away from spectacle and leaned into sincerity, spotlighting the next generation of Chinese football talent in a moving 1:25 film created by TBWA Shanghai. Anchored by the familiar melody of “Happy New Year,” the film follows young players from the Xu Genbao Football Base and Tsinghua University High School Football Team as they briefly step away from traditional festivities to reunite with their football family,…
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adidas celebrates China’s young football talent for Lunar New Year
For Lunar New Year, adidas turned away from spectacle and leaned into sincerity, spotlighting the next generation of Chinese football talent in a moving 1:25 film created by TBWA Shanghai. Anchored by the familiar melody of “Happy New Year,” the film follows young players from the Xu Genbao Football Base and Tsinghua University High School Football Team as they briefly step away from traditional festivities to reunite with their football family,…
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