US EditionAdidas achieves record sales in 2025, plans $1.2 billon share buyback
- On Thursday, Adidas reported sales rose 4.8% to a record 24.8 billion euros in 2025 and plans a share buyback of up to 1 billion euros starting in early February.
- Despite prior warnings, Adidas credited quality growth, with currency-neutral revenues up 13 percent amid tariff headwinds and retail discounting, CEO Gulden said.
- Operating profit showed strong gains, rising 54% to 2.06 billion euros while Q4 revenues reached 6.076 billion euros and Adidas brand currency-neutral revenues increased 11 percent.
- The company said the buyback would be funded by anticipated strong cash flow generation in 2026, Adidas intends to cancel repurchased shares, and Frankfurt-listed shares rose 2.4% after the announcement.
- The CEO noted upcoming sports events, and Gulden said the buyback reflects confidence in future growth and cash flow, with results due on March 4.
21 Articles
21 Articles
Whether the remnants of the unfamously ended "Yeezy" era, the tariffs imposed by the Trump administration or the weak dollar, many factors could have prevented Adidas from doing business in 2025. However, the sporting goods giant surprises with excellent figures.
The world's second-largest sporting goods manufacturer has exceeded its own expectations in the past year and reports a new turnover best value. Now Adidas wants to buy back its own shares from the beginning of February.
With a sales increase of ten percent, sporting goods manufacturer Adidas is celebrating a record year. A share buyback is now intended to boost the weak stock market price.
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LVZ - Leipziger VolkszeitungBusiness for the three-strip brand went surprisingly well last year – despite external turbulence.
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