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Adidas to Become Official Apparel Partner of Audi F1 Team
Adidas will launch a global high-performance apparel line supporting Audi F1 Team's drivers and crew, combining style and technology before the 2026 season start.
- Audi AG and Adidas have entered into a multi-year agreement in which Adidas will supply clothing and merchandise for Audi’s Formula One team beginning with their 2026 debut in the sport.
- This collaboration builds on decades of prior cooperation between Audi and Adidas and coincides with Audi's entry into Formula One through the Sauber Motorsport group.
- Adidas will create advanced clothing, shoes, and gear tailored for Audi’s drivers, mechanics, and team members, alongside launching a fan merchandise collection ahead of Audi’s Formula One debut in 2026.
- Adidas CEO Björn Gulden expressed great pride in collaborating with the upcoming Audi Formula 1 team as they enter motorsport’s top-tier competition.
- The partnership highlights shared innovation goals and strengthens Adidas’ presence in motorsport, suggesting increased fan engagement and brand synergy during Formula One’s new engine era starting in 2026.
27 Articles
27 Articles
adidas Joins Audi Formula 1 Team As Official Apparel Partner
Summary Audi’s future Formula 1 team has tapped adidas to sign on as the team’s official apparel partner The pair will create garments for the motorsport team that blend fashion and function and meld both adidas and Audi’s respective brand ethos The first collection of the multi-year partnership is confirmed to release at some point before the 2026 season As Audi revs up for its entry into formal motorsport with Formula 1, the automotive empire…
Jonathan Wheatley also spoke out about the unusual case.
Channel News Asia
The Straits TimesAdidas to become official apparel partner of Audi F1 team
German sportswear maker Adidas will become the apparel partner of the Audi Formula One team from next year in a multi-year partnership, Audi announced on Wednesday.Swiss-based Sauber are becoming the factory Audi team in 2026, when Formula One starts a new engine era with major rule changes and an 11th team o
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