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Adapting to shifting needs
Summary by Canadian Auto Dealer
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1 Articles
Adapting to shifting needs
Auto lenders like CIBC get close to dealers to ensure their programs keep evolving with the times With so much uncertainty in the economy and the auto industry, the lenders that serve dealerships are having to adapt and pivot with the trends impacting car buyers. “In the past two years, we’ve really put a big focus on ‘who is our customer?’ We have two key customers we have to continuously meet the needs of: the auto loan client and all of our …
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