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Ad Council Launches New Maternal Mental Health Campaign As 3 In 4 Conditions Go Untreated
The campaign uses expert-vetted resources and media partnerships to reach new and expecting mothers, as 1 in 5 report postpartum depression or anxiety, the alliance says.
- Ahead of World Mental Health Day, the Ad Council launched 'What's Her Secret?', a suite of PSAs designed to encourage new and expecting mothers to prioritize their mental health as part of the 'Love, Your Mind' campaign.
- One in five mothers report symptoms of postpartum depression or anxiety, yet three-quarters do not receive treatment; mental health conditions account for 27.7 percent of pregnancy-related deaths in the US.
- Created pro-bono by Mischief USA, the PSAs feature women discussing motherhood, with a voice-over concluding: 'There is no secret to motherhood. There are only secrets we're keeping about it.'
- Mothers can access expert-vetted resources at LoveYourMind.com/moms, a new hub for mental health support, with PSAs airing nationwide via donated media time from broadcast, digital and radio partners.
- Founding partner Bianca Guimaraes at Mischief USA shared her own postpartum depression experience to encourage mothers to speak openly about the complex emotional realities of early motherhood rather than suffer in silence.
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Total News Sources33
Leaning Left3Leaning Right6Center21Last UpdatedBias Distribution70% Center
Bias Distribution
- 70% of the sources are Center
70% Center
C 70%
R 20%
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