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Acura's 1980s Retro Dealership Is A Better Ad Than Anything It's Running Now
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On the weekend of the Long Beach Grand Prix, many visitors had the same impression when entering the atrium: what looked like the most alive Acura dealership of the moment... actually didn't sell any new cars. Just souvenirs, old school logos and two iconic models carefully aligned under the neon. A decor straight out of 1986, even as the brand celebrates its 40th birthday and goes through a period when its range is empty dangerously. Because wh…
Acura's 1980s Retro Dealership Is A Better Ad Than Anything It's Running Now
Acura has unveiled a retro ‘dealership’ at the Long Beach Grand Prix. It was home to a classic Integra and Legend as well as old school gear. Display was built as part of festivities marking Acura’s 40th anniversary. Acura’s future is looking pretty bleak as the company recently axed the RSX and is preparing to put the RDX on a temporary hiatus. If that wasn’t bad enough, they’ve killed the TLX and ZDX. Those are serious setbacks, but 2026 …
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