Fake Rihanna Rum Collab Leads to $1M Fine for Beverage Startup That Tried Ensnaring Star’s Brother
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Fake Rihanna Rum Collab Leads to $1M Fine for Beverage Startup That Tried Ensnaring Star’s Brother
A beverage startup that once planned to work with Rihanna’s brother will pay the Securities and Exchange Commission (SEC) more than $1 million for allegedly lying about nonexistent talks to develop an alcohol brand called “RiRi Rum” with the music icon. Long Island-based beverage company The3rdBevco and its founder, Peter Scalise III, agreed to a $1.1 million SEC fine, according to court documents filed Tuesday (June 17). The settlement states…
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