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Target was one of the most outspoken supporters of DEI. It’s changed its tune

  • Target was a strong supporter of diversity and inclusion initiatives after George Floyd's murder in 2020, pledging to increase its Black workforce by 20% and spend over $2 billion with Black-owned businesses by 2025.
  • Recently, Target announced it would end its pledge to increase its Black workforce and its executive racial equity committee, shifting to a new strategy called 'Belonging at the Bullseye.'
  • Target's change in approach is in response to political and social pressures, including backlash from right-wing activists and a decline in quarterly sales after Pride Month in 2023.
  • The NAACP is discussing Target's diversity plans, while some LGBTQ supporters express disappointment, stating that Target's actions contradict its previous commitments to inclusion and equity.
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  • 79% of the sources are Center
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WAAY-TV broke the news in Huntsville, United States on Monday, February 3, 2025.
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