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Acne Founder Jonny Johansson: "It's Good that Our Jeans Are Expensive"

Summary by Dagens Nyheter.
He dreamed of becoming a rock star – instead he became the designer who for three decades has got the fashion world to look for more. Jonny Johansson, Acne Studios founder and creative director, explains how fashion should reflect the world and why a pair of jeans can – should! – costs 15,000 kroner.

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Dagens Nyheter.Dagens Nyheter.
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Acne Founder Jonny Johansson: "It's Good that Our Jeans Are Expensive"

He dreamed of becoming a rock star – instead he became the designer who for three decades has got the fashion world to look for more. Jonny Johansson, Acne Studios founder and creative director, explains how fashion should reflect the world and why a pair of jeans can – should! – costs 15,000 kroner.

·Stockholm, Sweden
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Dagens Nyheter. broke the news in Stockholm, Sweden on Saturday, September 19, 2026.
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