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Absoft completes brand integration and officially becomes Applexus Limited
The legal rebranding follows Applexus’s 2024 acquisition of Absoft and keeps the same team serving clients across the UK and Europe.
- Applexus, a global SAP Gold Partner, officially renamed its UK subsidiary Absoft Limited to Applexus Limited, marking the completion of brand integration following the 2024 acquisition.
- The two organizations have integrated their leadership, delivery, and go-to-market functions since the 2024 acquisition, aligning on a single operating model that necessitated unified brand identity.
- Combining Absoft's 30 years of SAP expertise with Applexus's global delivery network, Sam Mathew, CEO of Applexus, called the change "the natural next step" to signal market unity.
- Keith Davidson, head of UK operations, Applexus Limited, stated the change "makes official what has been true in practice," ensuring clients continue working with the same trusted team.
- Operating under one brand positions the unified consultancy to deliver enhanced services across Europe, with focus on transformations across SAP, business AI, and data analytics.
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