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Abigo Launches Advertising Campaign Based on the “Oporto Curse”
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A video capture of the city was launched by the public campaign based on the so-called “Oporto curse”, a popular legend about couples travelling to the Portuguese city. The idea was developed by Havas Creative Spain and promotes the possibility of changing the destination of the trip. Porto receives more than 5 million tourists a year, according to Portugal’s tourism data. The advertising industry often finds opportunities in the cultural conver…
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