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Aave labs proposes ‘Aave Will Win’ plan to send 100% of product revenue to DAO
The 'Aave Will Win' proposal would direct 100% of revenue from Aave Labs-built products to the community treasury, aiming to align incentives and expand institutional participation.
- Yesterday, Aave Labs proposed `Aave Will Win`, asking the Aave DAO to route 100% of revenue from Aave-branded products to the community treasury under the V4 upgrade.
- Stani Kulechov described the rationale as diversifying income and aligning development with token holders in a `token-centric model`, while proposing a dedicated foundation to hold trademarks due to DAOs' IP restrictions.
- Under the proposal, revenue from Aave-branded user interfaces and institutional services would go to the DAO treasury, with follow-up onchain governance votes defining V4 activation and funding; the AAVE token gained about 2% despite Thursday's crypto selloff.
- Governance observers warned the proposal ignited a clash, raising questions about decentralization and claiming Labs seeks a $50,000,000 funding request, critics including Marc Zeller said.
- Taken together, the framework signals Aave's ambition to evolve into global financial infrastructure governed by Aave DAO, enabling separate markets with different risk and revenue structures while preserving broader protocol security.
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21 Articles
21 Articles
Aave, the leading protocol of decentralized finance, has just unveiled on February 12, 2026 its project "Aave Will Win Framework".This project proposes a complete overhaul of the economic model, governance and the product strategy of the protocol for the next decade: Between the total transfer of revenues to the DAO, the adoption of the V4, the creation of a foundation to secure the brand and a demand for robust cash, this proposal wishes to que…
A governance conflict within DeFi's largest lending protocol, Aave, has intensified after community members expressed concerns that the structures...
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