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A$AP Rocky Named as Ray-Ban’s First-Ever Creative Director After Gun Trial Acquittal

Ray-Ban has appointed A$AP Rocky as its first creative director to guide creative projects and shape the brand's image and design.
Rocky will start his role by launching a Blacked Out Collection of redesigned sunglasses with ultra-black lenses, set to release in April.
Leonardo Maria Del Vecchio, the President of Ray-Ban, mentioned that the partnership with Rocky was nearly a year in the making and aims to innovate product designs.
Rocky will collaborate with the One Sight Foundation to address uncorrected poor vision through philanthropy and awareness efforts.

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Uproxx

ASAP Rocky Has Been Named Ray-Ban’s First Creative Director Following Assault Acquittal

Getty Image Asap Rocky’s post-assault trial acquittal celebration continues. Yesterday (February 21), the “Tailor Swif” rapper’s latest fashionable gig was revealed to fans. In an official Instagram post (viewable here), luxury eyeglass and sunglass brand Ray-Ban announced Asap Rocky to be its inaugural Creative Director. “Introducing A$AP ROCKY as the first Creative Director for Ray-Ban,” wrote the company. To echo the new chapter in the compan…

1 hour ago

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Protothema

A$AP Rocky is the new artistic director of Ray-Ban

The first in the brand's history.

12 hours ago

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Adweek

A$AP Rocky is Ray-Ban's First Creative Director

Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and design. He will kick off his appointment with a "Blacked Out Collection," a redesign of Ray-Ban's iconic sunglasses shapes with a new ultra-black...

23 hours ago

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E! News

A$AP Rocky Named as Ray-Ban’s First-Ever Creative Director After Gun Trial Acquittal

A$AP Rocky landed a stylish new role as Creative Director for Ray-Ban’s just days after he was found not guilty in gun trial.

1 day ago·United States

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Promiflash.de

After acquittal: A$AP Rocky is creative director at Ray-Ban

A$AP Rocky (36) has two reasons to be happy: After the rapper and fashion entrepreneur was acquitted on Tuesday in a jury trial in Los Angeles of being charged with firing a gun during a dispute with his former friend A$AP Relli in 2021, there is now also great professional news. The musician was appointed the first creative director of Ray-Ban, as The Hollywood Reporter reports. In his new role, he will shape the brand's creative orientation an…

4 hours ago

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