A$AP Rocky and Ray-Ban Launch ‘Next Generation’ Collection With Sculptural, Futuristic Frames

Fashion Killa: A$AP Rocky Finally Releases His Futuristic Ray-Ban Sunglasses from Paris Fashion Week

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. A$AP Rocky is back behind the design table, and this time reimagining eyewear for the future. His new role as Creative Director at Ray‑Ban has just hit a high point with the Next Generation Collection, a trio of futuristic sunglasses that debuted during his AWGE runway show at Men’s Paris Fashion Week t…

A$AP Rocky and Ray-Ban Launch ‘Next Generation’ Collection With Sculptural, Futuristic Frames

A$AP Rocky and Ray-Ban launched the Next Generation Collection is now available, introducing three bold, futuristic-like new frames.

A$AP Rocky & Ray-Ban Unveil 'Next Generation' Sunglasses At Paris Men's Fashion Week

(Ray-Ban) Rapper, actor and style maven A$AP Rocky is continuing his buzzy eyewear collaboration with Ray-Ban with “The Next Generation Collection,” an exclusive line of three wild new sunglasses styles that debuted during Paris men’s fashion week on the AWGE runway. The latest collection, a collaboration under Ray-Ban Studios, aims to redefine eyewear with a futuristic aesthetic, according to the brand. The three new styles—Ultra Wrap 001, Ultr…

Ray-Ban's New Sunglasses Look Straight Out of the Future

Ray-Ban expands its collection of standout shades. Plus, Amazon’s new color Kindle, Asus’s affordable rival to Apple’s $5K Pro Display XDR and more. Ray-Ban Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Welcome to “Today in Gear,” your daily snapshot of the most important releases in style, watches, tech, motoring, fitness, home and the outdoors. Today in Gear: The most imp…