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‘A tool is never the solution’: Zapier’s AI transformation playbook

Summary by TNW
Grady Sokaras, Zapier’s head of sales, opened a session at the company’s private AI retreat with a line about the kind of product Zapier sells. “A tool is never the solution,” Sokaras said. A company that buys the product and expects a transformation gets “one more piece of dependency or shelfware”. The retreat was Zapier […] This story continues at The Next Web

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TNW broke the news in Amsterdam, Netherlands (Kingdom of the) on Wednesday, September 30, 2026.
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