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'A surprising number of them said, “Yes.”': Study finds many customers would leave a business which stays loyal to US big tech services

Summary by Tech Radar
Many European consumers actively avoid American tech giants for privacy reasonsSocial media and cloud storage are priorities for consumersEU companies only have 15% of the European cloud marketFour in five European consumers say it matters whether or not businesses use European technology, confirming that digital sovereignty has now become a priority for the masses.A study by Proton of 3,000 UK, France and Germany consumers shows that they’re be…

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Tech Radar broke the news in United Kingdom on Tuesday, June 23, 2026.
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