A Study Reveals How the Media Are Exploiting Your Brain to Generate More Clicks, and It Works.

They're not funny, they're not beautiful, they're not positive. Yet, they're the ones we share, we comment on, and we frantically click. In recent years, the most viral content on social networks no longer make us laugh or dream. They shock, unworthy, divide. And it's not a coincidence, according to a vast study published in Nature Human Behaviour. Conducted over 370 million prints and 5.7 million clicks, this research relies on a unique materia…