A Regulation Without a Market: How can the EU’s Political Ads Regulation Still be Relevant? | European Partnership for Democracy 18815 A Regulation Without a Market: How can the EU’s Political Ads Regulation Still be Relevant?

A Regulation Without a Market: How can the EU’s Political Ads Regulation Still be Relevant? | European Partnership for Democracy 18815 A Regulation Without a Market: How can the EU’s Political Ads Regulation Still be Relevant?

When the European Union first proposed a standalone Regulation on the Transparency and Targeting of Political Advertising (TTPA), expectations were high: the initiative was meant to demonstrate the EU’s commitment to protecting democracy in the digital age and addressing specific risks to electoral integrity. As the Regulation enters into application on 10 October 2025, its prospects appear shaky.