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A Quest to Drink 3,000 Beers and the Quiet Comeback of Ticker Culture
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A Quest to Drink 3,000 Beers and the Quiet Comeback of Ticker Culture
He kept popping up on my FYP page on TikTok and my “suggested for you” on Instagram. A thin, middle-aged man with rectangular glasses, often wearing a Penn State hat over his shaggy hair. In a warm but excited voice, he would introduce every one of his reels the same way: “I’m Alan and I’ve had over 2,900 different beers.” As craft beer began to boom in the aughts and 2010s, so emerged the ticker. A person — most often a man — obsessed with tryi…
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