Retail Media Driving Structural Change Within FMCG

Retail Media Driving Structural Change Within FMCG

A new study suggests that supermarkets need to collaborate more with their suppliers on the rollout of their digital in-store media networks and appreciate the power FMCG firms now hold in their relationship. The Retail Media Study, conducted by the (more…) The post Retail Media Driving Structural Change Within FMCG appeared first on KamCity.

A powerhouse duo: partnership economy and retail media combine

As the partnership economy combines with retail media, Owen Hancock, RVP Marketing EMEA at impact.com, explores their combined potential… Rising more or less in parallel, the partnership economy and retail media have made an increasingly profound – and still growing – impression on digital advertising, thanks to their strengths in reaching, engaging and converting eager […] The post A powerhouse duo: partnership economy and retail media combine …