A once wary Hollywood slowly warms to AI
Netflix’s $587 million purchase and new studio partnerships are pushing more productions to use AI for post-production and visual effects.
- Hollywood studios are aggressively integrating artificial intelligence. Netflix purchased a company for $587 million in early March, while Lionsgate took a stake in Runway and Google invested in independent studio A24.
- Initially rattled by intellectual property concerns and early technical limitations like six-fingered hands, Hollywood transitioned from defensive skepticism as AI capabilities improved on a scale previously unimaginable.
- Practical applications are yielding results. The feature film "Young Washington" has grossed more than $40 million, while Netflix has utilized GenAI workflows for roughly 300 titles, mostly in post-production.
- Industry leaders report increased efficiency. CEO Ted Sarandos stated Netflix produces "higher quality output more quickly," while Runway's Jamie Umpherson noted "more familiarity than there was even a year ago."
- Despite these advancements, questions persist about human creative roles. Actor Matt Damon warned that resources for traditional productions like Christopher Nolan's "The Odyssey" may become increasingly scarce.
13 Articles
13 Articles
Initially reluctant, the U.S. film and television industry multiplies partnerships with artificial intelligence (AI) startups and increasingly adopts this technology, although it claims that it intends to preserve its creative DNA. Hollywood took several years to "assimilate the concept," said Mike Mosallam, of the Shadowbox Studios film studio company, in an interview with Variety magazine.
A once wary Hollywood slowly warms to AI
"Everybody is still wrapping their head around it," said Mike Mosallam, COO of production company Shadowbox Studios, in an interview with Variety as recently 2025. Rattled by the technology, Hollywood initially went on the defensive. Studios worried about their intellectual property being misused, and actors feared becoming little more than raw material for AI systems -- and made it a central plank of their strike action in 2023. Those who did …
Initially frileous, the American film industry expands partnerships with artificial intelligence (AI) startups and adopts this technique more and more ostensibly. Hollywood assures however that it wants to preserve the creative process.
Coverage Details
Bias Distribution
- 60% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
