A New Name, the Same Game: How Corporate Rebranding Hides Scandal Around the World

A New Name, the Same Game: How Corporate Rebranding Hides Scandal Around the World

When a company changes its name, it’s often seen as a fresh start — a rebranding meant to signal innovation, a shift in strategy, or a move toward a cleaner image. But across the globe, an increasing number of businesses are using corporate name changes and new legal identities not as a means of growth, but as a way to shed legal baggage, reputational damage, or even regulatory scrutiny. This phenomenon is not new. But in an era where digital re…