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A New Independent Force in Adtech: Trusted Media Alliance Launches at DMEXCO 2026
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A New Independent Force in Adtech: Trusted Media Alliance Launches at DMEXCO 2026
The alliance combines direct premium supply, explainable AI and independent CTV execution As advertisers and media owners seek greater clarity and control across increasingly fragmented supply chains, three established advertising technology companies — TRUSTX, madSense and Shigotech — have joined forces to launch the Trusted Media Alliance (TMA). Positioned as “The First AI-Based Trusted Media […]
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