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A New Competitive Advantage in an Environment of Uncertainty: Marketing Strategy.
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1 Articles
While the US Supreme Court's tariff decisions are shaping the logistics sector, experts say that the real strength that keeps companies afloat during times of crisis is marketing strategy and customer transparency. Sanjay Mantri, Director of Key Accounts at AJ Worldwide, emphasizes that predictable data analytics and strong brand trust are the most effective shields against regulatory fluctuations in an environment of uncertainty.
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