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'A moving goal post': Schools, athletes navigate shifting NIL landscape

The NCAA's NIL policy changes in July 2021 allowed college athletes to profit from their name, image, and likeness.
Driven by lawsuits alleging antitrust violations, the NCAA altered its rules to allow student-athletes to receive compensation.
Collectives and marketing agencies like Every True Tiger Brands emerged to facilitate NIL deals and financial literacy training.
Bill Carter stated, "collectives are for-profit business entities from this point forward," clarifying their financial structure.
Upcoming settlements and revenue-sharing models may further reshape college sports, requiring schools to adapt to the evolving NIL landscape.

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New Hampshire Union Leader

Lean Right

Know the Law: Navigating pitfalls related to using AI for NIL

Student-athletes may be tempted to use AI tools like these to assist their NIL activities, mainly due to their accessibility and low cost. However, they should evaluate potential issues involved with using AI for NIL activities. Below is a partial…

8 hours ago·New Hampshire, United States

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KPVI

+5 Reposted by 5 other sources

Center

'A moving goal post': Schools, athletes navigate shifting NIL landscape

Shifting name, image and likeness rules and a big legal settlement are transforming college sports. Missouri has adjusted with NIL collectives and legislation.

21 hours ago

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npr

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Georgia Public Broadcasting

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NCAA president on why he supports NIL settlement for college players

NCAA president Charlie Baker discusses a proposed settlement between college athletes and the NCAA for making direct payments to players for their name, image and likeness.

1 day ago·Washington, United States

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Conductdetrimental

Beyond the Court: NIL, Student Managers, and the Expanding Definition of Marketability in College Sports

When the NCAA made the groundbreaking decision to allow student-athletes to profit from their Name, Image, and Likeness (“NIL”), it introduced an entirely new dimension to collegiate athletics. In doing so, the NCAA also opened the door to an unpredictable and constantly evolving marketplace. Since the rule change, athletes around the country have signed NIL deals worth significant sums of money in exchange for their commitment to programs, a ne…

10 hours ago

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University of Missouri Athletics

A Video Message from AD Laird Veatch: House Settlement Update - University of Missouri Athletics

In his latest video interview, Director of Athletics Laird Veatch visits with "Voice of the Tigers" Mike Kelly to update the Mizzou Family on the House vs. NCAA settlement and how Mizzou is preparing and ready to seize the moment. Laird also shares how Mizzou fans can help support the Tigers' "Will to Win."

14 hours ago

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On3

Amari Williams finally gets his picture on a Weetabix box with new NIL deal

Kentucky's NCAA Tournament run may be over, but Amari Williams and Weetabix are not, teaming up for an NIL deal with a custom cereal box featuring the 7-foot center.

21 hours ago

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